Coca-Cola and the Olympics

Coca-Cola is the longest-standing corporate Olympic sponsor with almost 80 years of experience bringing the Olympic spirit to life in countries around the world. 2008 represents the seventh Olympic Torch Relay we have sponsored. As the longest-standing partner of the Olympic Movement, Coca-Cola shares the values of Olympics and has a unique role in bringing the “live Olympic” spirit to the world.

SOGO Active

SOGO Active is unlike any other youth fitness initiative because it gives young Canadians the tools to design, change and control their own individual get active plan. The program is a Coca-Cola initiative, executed by ParticipACTION, through intensive consultation with leading Canadian physical activity experts, teenagers and a broad network of provincial, territorial and community-based organizations. SOGO Active is a $5 million, five-year initiative.

Active Living

Health and wellness are vital and we are educating people about the value of nutrition and physical activity. We believe health and wellness concerns must be addressed through physical activity as well as nutrition.

We are helping to address the complex health and wellness issues facing Canadians by developing and implementing programs that provide nutrition education and encourage physical activity. We have also expanded our offerings of low and no-calorie beverages.

Our Company has committed to the following multifaceted approach to health and wellbeing:

1. Broadening our range of beverages to give consumers more choices
2. Listening and responding to stakeholder concerns about our global and local advertising practices
3. Increasing the quality and quantity of nutritional information about our beverages on our packaging and web sites
4. Supporting nutrition education and physical activity in communities

Kidsfest Canada Running and Reading Club
Coca-Cola Ltd. sponsored this program in 2006 and had committed to continue the sponsorship in 2007. This is a 2-hour after- school activity for children living below the poverty line. The first part works on the fitness needed to complete a year-end 5km run and the latter part develops their reading skills.

Hoops All-Stars Camp
In 2006 and 2007, Coca-Cola Ltd. provided sponsorship dollars and product for the Hoops All-Stars Camp. Funds from this organization are used for running free camps for "urban" youth and for providing subsidies to low income homes for children to attend fee based camps. Last year 12 camps were set up throughout the GTA 4 of which were completely free of charge. In 2006, 500 boys and girls between the ages of 7-13 were able to participate in camps to which they would otherwise not have had access.