Marketing to Children
 Parents have told us that they prefer to be the gatekeepers when it comes to what to serve their children. That’s why, for more than 50 years, The Coca-Cola Company has adhered to a company policy that prohibits marketing full-calorie beverages to children. Around the world, we strive to address these concerns through our support of local nutrition education and physical activity programs as well as our school marketing policies.
We are proud to be one of 15 founding members in The Canadian Children’s Food and Beverage Advertising Initiative. To read our full commitment, click here.
We have a long-standing tradition of supporting schools in our communities and have helped many schools encourage healthy active lifestyles among students.
In countries throughout the world, we abide by voluntary guidelines that are designed to help schools benefit from partnerships, while retaining local control and flexibility needed for the school to meet the needs of the community. In each country where we operate, we respect the rights of parents, teachers and students to choose the beverages for their schools and work with local authorities and the community to determine appropriate school guidelines.
Marketing in Schools
Coca-Cola understands that schools are a unique environment where it is appropriate to help support healthy, balanced choices when students may not have the benefit of direct parental supervision. In this regard, we and our Canadian bottler – Coca-Cola Bottling Company (CCBC) – played an active role in the development of Refreshments Canada’s Voluntary Guidelines for the Sale of Beverages in Schools. We are committed to complying with these voluntary guidelines.
In accordance with these guidelines, in 2006, Coca-Cola adopted guidelines regarding beverage availability in schools. Under this new policy, we will provide in Canada:
Elementary Schools: Bottled water; maximum 250mL container size, 100% juice with no added sweeteners, and up to 130 calories per 250mL.
Middle Schools: Same as elementary school, except juice and milk may be sold in 300mL servings.
High Schools: Bottled water, no-or low calorie beverages with up to 10 calories per 250mL; up to 355mL servings of 100 percent juice with no added sweeteners and up to 130 calories per 250mL; light juice and sports drinks with no more than 70 calories per 355mL; at least 50 percent of beverages must be water and no- or low-calorie options.
 |
|
|
|
Click here to view Refreshments Canada; our industry Guidelines
|
|
|
